Fashion

By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the...

Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, every week, I search high and low to find the best designer and fast-fashion pieces—all of which just hit stores—so that...

As a fashion editor, most of my day is spent looking at clothes and scoping out trends, but there are times when even I don’t want to be bothered with picking out an outfit. Sometimes, you...

What if I told you that you could get an inside glimpse at our editors’ wedding ideas? I know it kind of sounds too good to be true, but our editors are leaking all of the...

After the pandemic upended several wedding seasons in a row, 2022 has undoubtedly marked the return of ceremonies. The wedding industry is again in full swing, and with the extra time that many brides have had...

Lady Gaga’s makeup brand, Haus Laboratories, first launched in 2019 but has recently been given a major revamp, complete with new products, upgraded formulas, a new name—Haus Labs by Lady Gaga—and a new retail partner in Sephora....

Collaborations are a dime a dozen in fashion, with what seems like a new buzzy duo releasing on a daily basis. But every once in a while, one comes along that shakes things up—one that makes...

You can’t say Megan Fox and Machine Gun Kelly don’t love a good theme. Attending the premiere of a new documentary called Machine Gun Kelly’s Life In Pink, the duo fully committed to the pink motif with their red carpet...

With everything going on in the world right now, Iwelcome and embrace any bit of joy I can. So when I heard that the FRWD summer sale had started, I was more than happy to take...

While today’s story will be especially fitting for those who aspire to have as trendy of a wardrobe as possible, it actually applies to most, if not all, of our readers because the below brands—while, in fact,...