Fashion

Rose Gallagher is a London-based makeup artist, podcast host, and one of the loveliest people in the beauty industry. Rose also happens to have been diagnosed with rosacea—two types, in fact—and uses her social platform as a...

Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find...

I won’t lie—when September hit, I went straight into fall mode. Cinnamon-scented candles replaced their summery, tropical counterparts. I’ve added layers to my ‘fits despite rising temperatures. I’ve even been ordering my lattes hot instead of...

Trends are always top of mind for us here at Who What Wear. We talk a lot about bag trends, denim trends, color trends, shoe trends—you name it. But something we’d like to point out is that...

H&M just launched its mid-season sale. And the discounts are really good at up to 50% off. There is a huge amount of items that are reduced. And sure, you could take the time to go through everything in...

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.I’ve moved around a bit over the years, spending time living in NYC, Paris, and...

In case you missed it, the red carpet fashion at last night’s Emmy Awards did not disappoint. Along with other saturated shades, yellow was a major color trend, with Anya Taylor-Joy among those leading the charge. For...

Confession: I’m a fragrance polygamist. In all my 31 years, I’ve never found a signature scent, and I have a feeling I never will. And you know what? I’m okay with that. It turns out it’s...

It’s hard to disagree with the old adage that trends come and go (most recently seen in the revival of all things ’90s fashion), and here’s another one that’s difficult to dispute: Certain pieces simply withstand...

As an editor, candidly I must admit: I have a love-hate relationship with awards season. On one hand, I regularly roll my eyes when celebrities fail to follow the Met Gala theme or fail to conjure...