Fashion

Like it or not, it’s time to start thinking about winter coats. As painful as that may be for some, let’s at least look on the bright side: There’s a great outerwear trend brewing. If you...

Of all the shoe trends there are each season, flat shoe trends are the ones that always seem to come back around every few years. Take ballet flats, mules, and brogues, for example. But perhaps the most...

Welcome to your fall-basics checklist. While we all love to make a thrilling trendy purchase, what would our fall wardrobes really be if we didn’t have the anchor pieces on lock? As we’ve explained before, basics (or the lack thereof) can be the difference...

It’s easy to think about the fashion community as one big, monolith, but in reality, it’s a diverse mosaic of varying style subcultures. One of which I frequently find myself referencing is the trendy, cool girl. A...

Few people rival the sartorial prowess of Rihanna. Whenever the multi-hyphenate leaves the house, it’s a full-scale event—complete with hoards of paparazzi and outfits worthy of a show. The singer isn’t one of the most referenced street style icons...

Thanks to paparazzi images, we don’t have to wait until the upcoming Sex and the City reboot debuts to see what Carrie, Miranda, and Charlotte are wearing in 2021. The revival, called And Just Like That…,...

If there’s one color that’s simply too timeless to be deemed a trend, it’s red. The bold hue may have a tendency to enter and exit the trend cycle every few years or so—if you remember, 2017...

Smartly crafted formulas that are clinically backed, nontoxic ingredients, beautiful graphic packaging, and clever brand names are just a few of the qualities that have earned skincare brand Sunday Riley its cult status. Consistently a Sephora best seller,...

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s...

If you asked my roommate which question I ask her most, she would tell you without hesitation, “What should I wear?” I almost always spend the hour before I’m supposed to leave the house feeling like...