Using social networking for business purposes can be a great way to engage with your customers. It helps you connect with them, promote your products, and drive traffic to your internet site. But there are a few important considerations you have to know when using that.
First, be sure you know which usually social media internet site your department has an profile on. You should also speak to the Office of Communications and Marketing to know about social websites policies vlog vs blog and how the department can utilize the sites.
If your division does not have an accounts, you may want to generate one. Crucial review the DOE Purchase 203. one particular, which provides guidance regarding the appropriate utilization of government resources on social media.
If you do produce an account, you mustn’t post any information that implies endorsement of non-federal government products or services. Additionally , you must not use your for public Energy Department business.
You should also remember that you cannot control what other folks post about you on social networking. There is a large possibility that your “friends” upon social media aren’t really your buddies. In fact , quite a few people use social media applications to create fake background. These fake profiles could be used to defraud other folks.
Another important issue to remember is the fact your company’s key identity will need to remain dependable. Having a constant social websites presence will allow you to project your brand picture across all platforms.
The Federal CIO Council has issued Guidelines for Protected Use of Social networking by Federal Departments and Agencies. These guidelines put together recommendations for safe-guarding social media accounts.
