Contrary to traditional marketing content interactive experiences can create a more personal connection with the user. They are designed with the user’s needs in mind, and are created to engage, educate and motivate them. They also offer a form of entertainment like an activity.
As interactive platforms such as Goosechase https://businesssec.info/interactive-experiences/ continue to grow, marketers must think about how they can use the experience to tell an experience that is engaging for their customers. This involves creating an engaging beginning, middle and ending that keeps the user engaged throughout the entire experience.
Apart from the storytelling aspect it’s crucial to know what makes an experience pleasurable. To maximize satisfaction and enjoyment, an experience should meet one of the following pleasure principles:
Engaging in a simulation game gives students the chance to make decisions in a safe, non-risky environment. They can later reflect on their choices and learn from their failures and successes. These insights can then be applied to their daily tasks in a more confident manner.
The Cleveland Museum of Art, for instance, utilizes interactivity to supplement their static touchscreen displays. Their ArtLens Studio Play exhibit allows visitors to physically move their bodies as well as engage in screen-based games to learn more about their most beloved pieces. They can zoom into the specifics of creatures that aren’t well-known with their Aquatic Macroinvertebrate Collection or conduct an orchestra that is famous across the globe with their Virtual Conductor exhibition. This educational approach that is gamified makes it more exciting and fun for children, while also providing them with valuable information that they can benefit from in the future.
